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Strategic Customer Relationship Management in the Age of Social Media true
By:Khanlari, Amir
Published on 2015-07-16 by IGI Global


In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

This Book was ranked at 26 by Google Books for keyword Social Media.

Book ID of Strategic Customer Relationship Management in the Age of Social Media's Books is GbMyCgAAQBAJ, Book which was written byKhanlari, Amirhave ETAG "nSyIrPSsycw"

Book which was published by IGI Global since 2015-07-16 have ISBNs, ISBN 13 Code is 9781466685871 and ISBN 10 Code is 1466685875

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Book which have "333 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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