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By:Tom McDonald
Published on 2016-09-13 by UCL Press


China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience.Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

This Book was ranked at 28 by Google Books for keyword Social Media.

Book ID of Social Media in Rural China's Books is jUZLDwAAQBAJ, Book which was written byTom McDonaldhave ETAG "Stt0qj0qRzw"

Book which was published by UCL Press since 2016-09-13 have ISBNs, ISBN 13 Code is 9781910634677 and ISBN 10 Code is 1910634670

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Book which have "234 Pages" is Printed at BOOK under CategorySocial Science

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