Debra C Hurd

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less true By:Joe Pulizzi Published on 2013-09-27 by McGraw Hill Professional Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. This Book was ranked at 25 by Google Books for keyword Social Media. Book ID of Epic Content Marketing: How to Tell a Different Story, Break through...

Social Media in the Marketing Context true By:Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade Published on 2016-09-30 by Chandos Publishing Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social m...

Social Media 101 false By:Jon Reed,Jamie Turner,Clara Shih,R. Scott Corbett Published on 2012-05-07 by FT Press Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast! Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practi...

Social Media in Human Resources Management true By:Miguel R. Olivas-Lujan,Tanya Bondarouk Published on 2013-09-06 by Emerald Group Publishing This volume utilizes empirical and theoretical approaches to shed light on an exciting set of emerging, stimulating new uses of technology that stretch creativity beyond conventional limits.Understand how the social media revolution is pushing boundaries and challenging anyone involved in the management of people. This Book was ranked at 8 by Google Books for keyword Social Media. Book ID of Social Media in Human Resources Management's Books is KVrcAAAAQBAJ, Book which was written byMiguel R. Olivas-Lujan,Tanya Bondaroukhave ETAG "OsyDGg8WTRQ" Book which was published by Emerald Group Publishing since 2013-09-06 have ISBNs, ISBN 13 Code is 9781781909010 and ISBN 10 Code is 1781909016 Reading Mode in Text Status is true and Reading Mode in Image Status is true Book which have "299 Pages" is Printed at BOOK under Category...

Taking Offence on Social Media true By:Caroline Tagg,Philip Seargeant,Amy Aisha Brown Published on 2017-08-04 by Springer This book explores communication on Facebook, developing the new theoretical concept of context design as a way of understanding the dynamics of online interaction. Against a backdrop of fake news and other controversies surrounding online political debate, the authors focus on inadvertent acts of offence on Facebook; that is, when users of the site unwittingly offend or are offended by the airing of political or religious views, or of opinions deemed racist or sexist. Drawing on a survey of Facebook users, they explain why instances of offence occur and what users report doing in response. They argue that Facebook users contribute to the construction of a particular social space, one that is characterised by online conviviality and a belief that Facebook is not the place for serious debate. These views in turn shape the kind of political debate that can take place...

Social Media in Rural China true By:Tom McDonald Published on 2016-09-13 by UCL Press China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience.Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By ...

Social Media Judo true By:Chris Aarons,Geoff Nelson,Nick White Published on 2011-04 by Dog Ear Publishing Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own |judo moves| that will increase sales cut marketing costs boost engagement and, most importantly pay for themselves with real revenue Ivy has helped dozens of other large and small comp...

Social Media Security true By:Michael Cross Published on 2013-11-01 by Newnes Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework coverin...

Online Marketing Revealed false By:Patricia Brusha,Alicia Whalen Published on 2009-05-13 by A Couple of Chicks Marketing Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics. This Book was ranked at 37 by Google Books for keyword Search Engine Optimization. Book ID of Online Marketing Revealed's Books is f8uZL6IiKw0C, Book which was written byPatricia Brusha,Alicia Whalenhave ETAG "bPHsOvTRGDc" Book which was published by A Couple of Chicks Marketing since 2009-05-13 have ISBNs, ISBN 13 Code is 9781425187477 and ISBN 10 Code is 1425187471 Reading Mode in Text Status is true and Reading Mode in Image Status is true Book which have "70 Pages" is Printed at BOOK under CategoryBusiness and Economics Book was written in en eBook Version Availability Status at PDF is falseand in ePub is t...

SEO 2018: How to Be Found: Seo Beginners Guides and Tips false By:Celicia Lee,M. P. MP Publishing Published on 2018-02-04 by Createspace Independent Publishing Platform As technology advances, digital marketers discovered for more actionable insights into their consumer's behavior and the integrated online marketing strategies which align with them. One of these is the SEO (Search Engine Optimization), - a method that uses data observation and marketing research to determine the most suitable keyword for a website. As digital marketing has taken most of the businesses this book utilizes a helpful guide and tips for beginners to introduce how you can compete or learn SEO and its role. This will help you; discover how SEO works and interact with websites. Learn some useful tools and applications for helping you optimize your website in order to improve the search engines see your page. As the growth of the Internet constantly changing at a much faster rate it is important to keep an...

Standing Out with SEO false By:Melanie Mitchell Published on 2012-07-11 by FT Press Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results! In three new short e-books, Melanie Mitchell takes you to the cutting edge of search engine optimization (SEO), demonstrating how to use powerful new techniques to achieve unprecedented results! In SEO & PPC: Better Together, Mitchell transcends the debate between SEO and pay-per-click, showing how to use them both together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers than ever before and use data from both to improve the performance of each. Next, How to Make SEO Work for You completely demystifies SEO, showing you how to grab value from “low hanging fruit” and start optimizing everything from pages, text, and keywords to images–even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects y...

On-Page Seo false By:Lars Sundin Published on 2018-01-16 by Digital Text Stockholm How do you rank in Google? How do you get Google to pick your site out of the millions of sites that are available on the web? It is about the content you publish on your site, but publishing good content it is not enough. Your content needs to be created specifically with Google in mind. It must be search engine optimized. There are techniques for this. There are well-proven best practices, hard-won insights. Tips and tricks. What about the readers, then? Can I write for Google without scaring off my human readers? Yes, you can! And that's the main point of this book. It is a great and liberating insight. It turns your |mission impossible| into an exciting, day-to-day challenge. Focus on the things you can accomplish with good content on your website, the |on-page SEO.| A concise and instructive, hands-on guide for web editors and site owners. Start doing the right thing! Contents On being found Th...

SEO Made Easy false By:Evan Bailyn Published on 2013-12-19 by Pearson Education Presents simple, effective SEO strategies for acquiring top spots at Google, Yahoo!, and Bing, explaining the system underlying Google's algorithm and the main components of successful Google optimization. This Book was ranked at 16 by Google Books for keyword Search Engine Optimization. Book ID of SEO Made Easy's Books is nqpKAgAAQBAJ, Book which was written byEvan Bailynhave ETAG "Xq/uXMV4oYk" Book which was published by Pearson Education since 2013-12-19 have ISBNs, ISBN 13 Code is 9780789751232 and ISBN 10 Code is 0789751232 Reading Mode in Text Status is false and Reading Mode in Image Status is true Book which have "243 Pages" is Printed at BOOK under CategoryBusiness and Economics Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview SEO Made Easy Free Download SEO Made Easy PDF Free SEO Made Easy PDF SEO Made Easy F...

Wordpress Search Engine Optimization false By:Michael David Published on 2015-10-28 by Packt Publishing A complete guide to dominating search engines with your WordPress siteAbout This Book• Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business• Learn everything from keyword research and link building to customer conversions, in this complete guide• Packed with real-word examples to help get your site noticed on Google, Yahoo, and BingWho This Book Is ForThis book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience.What You Will Learn• The elements that search engines use to rank websites—and how to optimize your site for premium placement• Harness social media sites to extend the reach of your site and gain more visitors• Discover the hig...

SEO Made Simple true By:Michael H. Fleischner Published on 2009-05 by SEO Made Simple New version available! SEO Made Simple is now in its 4th edition. Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448 More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search ...

Social Media Marketing false By:Philip Kotler,Svend Hollensen,Marc Oliver Opresnik Published on 2017-08-19 by Here comes the 2nd edition of the compendium 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This second updated and extended edition of 'Social Media Marketing' guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners ...

Higher Education Administration with Social Media true By:Laura A. Wankel,Charles Wankel Published on 2011 by Emerald Group Publishing New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni ...